Grand Theft Auto 6's next major update will initially be exclusive to Netflix, meaning fans without a subscription will have to pay at least $8.99 to watch the showcase live.

Rockstar Games and Netflix have partnered to release an "Extended Look" at GTA 6 on August 27 at 3 p.m. EST. While the first two trailers for the highly anticipated open-world game were released for free on YouTube, fans hoping to watch the next major reveal as it happens will need access to Netflix.

The announcement marks another unconventional move in GTA 6's increasingly unusual marketing campaign. Rockstar has been relatively selective with information about the game, releasing its first trailer more than a year after the initial announcement and following it with a second trailer, screenshots, and character details.

When Is the GTA 6 Extended Look on Netflix?

The GTA 6 Extended Look will premiere on Netflix on Thursday, August 27, at 3 p.m. EST. Rockstar has not yet revealed exactly what the showcase will contain, although reports suggest it could focus on gameplay and run for approximately 20 to 30 minutes.

For existing Netflix subscribers, watching the presentation will not require anything extra. However, fans without a subscription will need to pay for Netflix's cheapest plan, currently priced at $8.99, if they want to watch the showcase live.

Fortunately for those who would rather not subscribe, the Extended Look will not remain exclusive to Netflix. Rockstar has confirmed that the presentation will be uploaded to its official YouTube channel approximately six hours after its Netflix debut.

Why Is GTA 6 Coming to Netflix?

The partnership could give Rockstar an opportunity to introduce GTA 6 to Netflix's enormous audience, including viewers who may not regularly follow gaming news. With Netflix reportedly having more than 325 million subscribers, the platform provides Rockstar with access to a much broader audience than a traditional gaming-focused livestream.

The move could also be a test for future collaborations between Netflix and the gaming industry. If the GTA 6 Extended Look attracts a significant audience, other major gaming showcases could potentially follow a similar model.

For fans, however, the deal means that seeing the next major GTA 6 update immediately will come with a catch: either have a Netflix subscription or wait several hours for the free YouTube release.