Sega fans can soon wear a piece of the company's console history on their wrists, as official watches inspired by the Mega Drive, Sega Saturn, and Dreamcast are now available for pre-order.

Although Sega is now primarily known as a video game publisher and developer, the company was once one of the biggest names in the console industry. Sega competed directly with Nintendo and Sony throughout the 1990s, producing several iconic systems that remain popular with retro gaming fans today.

The company's final console was the Dreamcast, which launched in Japan in 1998 before arriving in other regions the following year. Despite its relatively short lifespan, the Dreamcast was considered an ambitious piece of hardware for its time. It offered impressive visuals, built-in internet connectivity, and support for downloadable content, features that would later become standard across the gaming industry.

Unfortunately for Sega, the Dreamcast struggled to compete with Sony's PlayStation 2. Sega eventually abandoned the console business and shifted its attention toward developing and publishing games for other platforms.

Now, nearly three decades after the Dreamcast's launch, Sega is giving fans another way to celebrate its hardware legacy.

Three officially licensed watches based on the Mega Drive, Sega Saturn, and Dreamcast have been revealed and are currently available for pre-order. Each watch takes inspiration from the console it represents, incorporating recognizable design elements while maintaining a relatively sophisticated appearance.

The Dreamcast model, for example, includes design elements inspired by the system's famous controller, including its distinctive multicolored buttons. The other watches similarly feature imagery and details based on the Mega Drive and Sega Saturn.

All three watches are made from stainless steel and offer water resistance of up to 50 meters. Their bands are designed to fit wrists measuring between 150 mm and 190 mm, so potential buyers should check the sizing before placing an order.

Fans should also be aware that the designs are based on the Japanese versions of the Sega consoles. As a result, some details may differ from the versions that players in North America and other regions remember from their childhoods.

The attention to detail extends beyond the watch faces. Each model features an engraved logo representing its respective console on the back, while the packaging is also inspired by the original hardware. The watches are shipped in boxes and sleeves designed to resemble the consoles they celebrate.

Despite their gaming-inspired designs, the watches are intended to be subtle enough for everyday use. Aside from the console imagery and other nostalgic details, the overall appearance is relatively restrained, meaning they shouldn't look out of place in a professional environment.

However, these collector pieces come with a fairly substantial price tag. Each watch costs $319.99, putting them firmly into premium merchandise territory.

Pre-orders are currently open and will close on August 30. The watches are expected to ship in early April 2027.

While these watches obviously won't satisfy fans hoping for a new Sega console, they are another reminder of the company's lasting influence on the gaming industry. It has been almost 30 years since Sega released new console hardware, and there are currently no signs that the company plans to return to that market.

Instead, Sega has continued to expand its gaming business, with major developers such as Atlus and Ryu Ga Gotoku Studio operating under its umbrella. The Sonic the Hedgehog franchise has also experienced something of a resurgence through successful games and movies.

Sega has previously tapped into its hardware nostalgia with products such as the Sega Genesis Mini, but no new miniature consoles have been announced at this time.

For longtime Sega fans, these watches offer a stylish way to celebrate a bygone era. While $319.99 is certainly a lot to spend on a watch, collectors who still have fond memories of the Mega Drive, Saturn, or Dreamcast may find the designs particularly appealing.